A clear message to the art world

A blank canvas? Isn’t there a design missing? What is Swiss Post trying to tell us with this special stamp – which is undoubtedly the right name for it? The answer to the puzzle is as striking as it is obvious.

Canvas is the classic backcloth for paintings and, as such, has come to symbolize art in general. Because it’s blank, it represents art not yet created – perhaps due to a lack of funding. Swiss Post has been promoting and collecting contemporary art since 1924.

The resulting collection comprises around 400 works and a nationwide portfolio of art in architecture works.

A new art strategy was launched in 2020. The new commitment to art is based on three areas: the art collection, art in architecture and the desired partnership with art events in the periphery. Swiss Post is playing a pioneering role in corporate art collections and promoting culture in Switzerland – and that’s exactly what a special stamp aims to highlight. The first stamp to feature on Swiss Post’s traditional art collection.

The stamp is sold out and can currently no longer be ordered.